Noho Hank is a brutal crime boss on Barry. But Hank is more than that. What else does he embody? Fitness, self-care, and mindfulness –

in another word, Lululemon.

In a partnership, Hank will become the new brand ambassador for Lululemon. Featured on posters with inspiring messages, in catalogs showing off his warrior pose, and even leading a class in his favorite yoga location – the stash house.


Social Media Post

Eventbrite Event

 Creative Team


Kat Guzman - Jordan Riggins - Cheng Zhang